Selected by Fattobene
FUORI SALONE 2017 MILAN FATTOBENE TEMPORARY STORE. CELLA MILANO IS HERE!
During the 2017 Salone del Mobile, FATTOBENE - a platform for seeking out and promoting Italian products that have been around for generations - presented FATTOBENE Temporary Store, the first temporary store exclusively dedicated to legendary brands of fine Italian workmanship. FATTOBENE has chosen a selection of “everyday classics”, characterised by beauty, long-lasting effects and unique design, including products by Cella Milano. The space-somewhere between a contemporary drugstore and an elegant souvenir shop - was divided into themed areas (beauty, home, desk, textiles, leisure time) used to create a story of our material culture. The objects on sale were accompanied by historical material telling their story in pictures, building a bridge between past and future.
LIBRERIA 121+ MILAN EXHIBITION OF OBJECTS CELLA MILANO TAKES CENTRE STAGE.
On 1 February 2017, FATTOBENE presented an exhibition at Libreria 121+ in Via Savona, Milan. The event breathed life into a short trip into the industrial fabric, through a selection of objects that have been part of the everyday lives of Italians for more than a century.